Dulux has teamed up with children’s charity UNICEF to give people the chance to ‘own’ a colour for £1.
The paint brand is offering people the opportunity to buy from a selection of 16.7 million colours – the number the average computer, smartphone and tablet can display – in an effort to raise £16.7million.
People who purchase a colour are able to rename it and have it displayed on a dedicated Dulux microsite. All money raised will go directly to the children’s charity UNICEF.
To Own A Colour visit: http://www.ownacolour.com